Every Pakistani goes through an array of emotions and feels the patriotic spirit in the air on every important day in the history of Pakistan, and so is the case with Resolution Day, Independence Day or Defence Day. The colors green and white together ignite the passion within us and keep us intrigued to do better for our homeland, safeguard it and keep it away from all evil all whilst doing everything that will uplift it.
So this Defence Day, along with various other notable campaigns and features by multiple brands, one that stood out to us was by Bold, who are amongst one of the top selling brands for men’s body sprays. They released a new variant of their body spray for Independence Day and Defence Day, the Azadi Edition which is also called the ‘Smell of Freedom’. Bold has ventured out and went out of their way to introduce this limited edition fragrance to further amplify our spirit for the love of Pakistan and its people. It resonates with the feelings of each one of us which portray our constant struggle and urge to take our motherland to new heights.
Being an avid follower of this campaign, we were delighted when this PR package was generously sent to us by the team over at Bold and we’re already impressed with the quality of their product. Bold produces Pakistan’s first gas free body sprays which contain three times more liquid content making it last longer than our conventional sprays while they use the finest European fragrances. All their scents are handpicked through rigorous consumer and professional research and developed under the best possible standards to deliver a product that is characterized as innovative with top notch quality.
These limited edition green and white bottles are a great collectible, they will add value with their exclusivity and uniqueness so get yours today from a store near you before they run out. As Pakistanis, it is the responsibility of each one of us to play our part in the making of this land, each our good or bad actions has a direct impact on the wellness of this country and its people. We as the citizens have to ensure that we take a step forward and #BeBold to #ChangeTheGame with our endless spirit of patriotism. It all starts at home and branches out to our workplaces, the places where we go and the spaces that define us, every single effort paved in this path will make a difference for this land and that’s all it takes to begin a beautiful journey for Pakistan.